Tanish’s Story: From Hopeful Clicks to Real Customers
Tanish runs a premium skincare brand in Pune. His products are clean, vegan, and beautifully packaged. His Instagram looked amazing—think glowing flat-lays, minimalist packaging, influencers tagging him on stories.
But there was a problem.
Despite investing ₹5,000 to ₹10,000 every week in Meta Ads, he wasn’t seeing results. His ROAS hovered around 1.5, his cost per conversion was way too high, and some weeks he didn’t get a single sale.
“I felt like I was paying Meta to experiment on me,” he said. “Boosted posts just weren’t working anymore.”
The Turning Point: Smarter Ads, Not Bigger Budgets
Tanish found ScreenTime Digital through a Twitter thread by growth strategist Anik Singal, who recently tweeted:
– “If your ads aren’t built on clean data and AI-driven funnels in 2025, you’re literally funding Meta’s bonus pool.”
That hit home.
Tanish reached out to us, and we got to work—rebuilding not just his ads, but his entire marketing engine.
Step 1: Fix the Funnel First
Before running a single ad, we asked the question too few marketers do:
What happens after someone clicks your ad?
Here’s what we found:
His website took over 6 seconds to load on mobile (Google’s 2025 benchmark is under 2.5 seconds)
The CTA button said “Learn More” instead of “Buy Now” or “Get Yours”
No Meta Pixel events were tracking checkout drops
His exit-intent popups were broken on Safari
So we fixed everything.
✔ Built a fast-loading landing page using Framer
✔ Installed Meta Pixel + GA4 + Hotjar for deep tracking
✔ Created a “Free Skin Quiz” lead magnet that gave personalized product matches
✔ Added urgency-based CTA buttons: “Get Your Glow Kit Now”
This set the foundation.
➡️ Want help building your funnel first? Click here for our Funnel Audit
Step 2: Let AI Take Over the Ads
This is where the magic really happened.
We connected Tanish’s store data to our AI-powered ad analytics engine. Here’s what that enabled:
Predictive Targeting: Our system found high-intent lookalike audiences based on his last 90 days of high-LTV buyers
Creative Testing at Scale: Using Jasper AI, we tested 22 ad creatives in 6 formats across Meta and Instagram
Budget Reallocation: AI shifted spend in real-time from underperforming to outperforming segments
Ad Fatigue Monitoring: As soon as engagement dropped, new variations were deployed without delay
This wasn’t guesswork—it was machine-led performance optimization.
💬 Even Neil Patel tweeted recently:
– “Running ads without AI in 2025 is like driving blindfolded. It’s not about more money. It’s about smarter testing and segmentation.”
Step 3: Retarget with Precision
We also set up a 3-layer retargeting sequence:
Abandoned Cart Retargeting
Quiz Takers Who Didn’t Purchase
Visitors Who Watched 50%+ of a Video Ad
Each audience got specific ads, tailored content, and unique discounts. Using dynamic product ads, we pulled real product images from his Shopify store.
This is what we mean when we say “turn ad spend into smart spend.”
The Results After Just 45 Days
| Metric | Before | After |
|---|---|---|
| ROAS | 1.8x | 11.2x |
| CAC | ₹512 | ₹337 |
| Conversion Rate | 1.6% | 4.9% |
| Ad Spend Wasted | 38% | < 5% |
Tanish went from frustration to growth in just six weeks. He even grew his subscriber list by 421 leads during the process—without spending extra.
➡️ Want smarter ads like this? Explore our Paid Ads + AI Analytics Service
What The Experts Are Saying
X is buzzing with paid ad wins (and fails):
Gary Vee posted, “You can’t just post and pray anymore. Every dollar should have a purpose. AI makes sure of that.”
Marketing Brew recently covered how Unilever cut waste by 34% using dynamic targeting in AI campaigns
AdAge published data showing that AI-assisted ads outperform manual campaigns by 48% on average
The takeaway? Everyone from solopreneurs to Fortune 500 brands is using AI to take the guesswork out of ads.
Tools We Used for Tanish’s Campaign
Meta Ads Manager with AI targeting automation
Google Analytics 4 with custom goal tracking
Jasper AI for rapid ad copy testing
RetentionX to score customer lifetime value
Our proprietary AI dashboard for daily performance optimization
Final Word: Ads That Think, Not Just Spend
You don’t need a bigger budget. You need a smarter one.
Tanish didn’t 10x his ROAS by luck—he did it by fixing the right things, in the right order, using the right tools.
If you’re still boosting posts and hoping for the best, maybe it’s time to upgrade your ad strategy too.
👉 Click Here to learn more about our Paid Ads + AI Analytics system
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