The Problem: Why Asha’s Viral Brand Wasn’t Making Money
Asha had always dreamed of building her own skincare line. After studying Ayurveda and formulating natural products in her Mumbai apartment, she finally launched Sundar Botanicals in late 2024. Her reels about herbal serums went viral, especially one where she showed her grandma’s glow-up using homemade rose water. That 22-second video alone crossed 670,000 views.
But a month later, her bank balance didn’t reflect any of it.
– “My site was getting thousands of visits, but I barely had 5 orders. People loved the content, but they weren’t buying. It made me question if my product was the problem.”
Spoiler: the product wasn’t the problem — her funnel was.
The Missing Link: She Had Visibility, But No Journey
According to HubSpot, over 70% of site visitors leave without converting simply because there’s no guided path to action. Asha was sending traffic from Instagram straight to a general homepage. No lead magnet, no clear CTA, no retargeting. Just vibes and guesswork.
“Ads get attention, but funnels get results,” tweeted Anik Singal last month, sparking thousands of replies from struggling founders. Even Gary Vee echoed it on X:
– “Most brands post and pray. You need a system that nurtures attention into action.”
That’s when Asha approached ScreenTime Digital. She didn’t need more likes — she needed a funnel.
Step-by-Step: How We Built Asha’s High-Converting Funnel
We designed a 4-stage funnel that focused on curiosity capture, lead generation, nurturing, and conversion. Here’s how it worked:
✅ Step 1: Irresistible Lead Magnet
Instead of screaming “Buy Now”, we created a Free Skin Quiz that gave personalized serum recommendations. This built trust and gave us email access.
– 🎯 Result: Her opt-in rate went from 0.9% to 6.1% within a week.
Want to build something like this? Click here to explore our AI Content OS.
✅ Step 2: Landing Page Makeover
We replaced her homepage link with a focused landing page built on Leadpages, optimized with Hotjar heatmaps and copy written to reflect her brand story. One CTA. One direction.
– 🕐 Load time dropped from 5.2s to 1.7s
– 📲 Bounce rate dropped by 41% on mobile
✅ Step 3: Automated Email Journey
Next, we used MailerLite to set up a 5-part email sequence based on quiz results. Every email was educational, story-driven, and led softly to her top products.
– 📬 Open rates hit 42%
– 💌 Over 28% of quiz takers purchased within 14 days
Need help setting up your emails? Click here to explore our CRM + Automation service.
✅ Step 4: Retarget Like a Pro
Using Meta Pixel and Google Analytics 4, we set up retargeting campaigns for cart abandoners and warm quiz takers.
– 🧠 CPC dropped by 26%
– 🎯 Cost per acquisition improved from ₹450 to ₹320
The Final Numbers (In Just 21 Days)
| Metric | Before | After (21 Days) |
|---|---|---|
| Leads Generated | 12 | 312 |
| Funnel Conversion Rate | 0.8% | 4.7% |
| Cost Per Lead (CPL) | ₹450 | ₹102 |
| Email Open Rate | 15% | 42% |
| Sales via Funnel | 5 orders | 88 orders |
Asha didn’t just grow her email list — she finally had a repeatable system to convert attention into income.
Why Funnels Are Trending in 2025
If you’ve been on TikTok, you’ve seen creators talking about “funnel hacks” and #ClickToClient strategies. On X, Neil Patel recently tweeted:
– “Funnels aren’t sexy, but they’re your profit engine. Most people don’t need more traffic — they need better structure.”
According to Forrester Research, brands using optimized funnels see 67% higher conversion rates than those using direct ad-to-product links.
Even brands like Nykaa and Mamaearth are building quiz-to-cart funnels to capture Gen Z traffic and retarget through AI.
Want to try this funnel strategy on your site? Click here for a Free Funnel Audit.
Tools That Helped Asha Win
Leadpages – For building conversion-first landing pages
MailerLite – To automate lead nurturing
Hotjar – For analyzing heatmaps and scroll behavior
Meta Pixel + GA4 – For smart, behavior-based retargeting
ScreenTime Funnel Stack – For performance tracking and weekly growth insights
What Founders Can Learn from Asha
✅ Going viral isn’t enough
✅ You don’t need more traffic — you need a system
✅ Funnels multiply the value of every rupee you spend on marketing
Asha’s business is now running with a clear path for every click — from social media to sale.
– “I don’t feel like I’m shouting into the void anymore,” she said. “Every reel I post now feels like it has a purpose.”
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