Meet Tanish: The Skincare Founder Who Was Doing "Everything Right" (Almost)
Tanish had it all — sleek packaging, solid reels, even influencer shoutouts. But every time he ran ads?
– “5,000 rupees gone. 3 likes. No sales. What am I doing wrong?”
He wasn’t alone. A recent tweet by Shaan Puri (@ShaanVP) nails it:
– “Most brands think ads don’t work. Reality: their funnel is broken or their data’s garbage. AI can fix both.”
Step 1: Fix What Happens After the Click
Tanish came to us hoping to scale. But we didn’t start with targeting or creatives.
We started with questions like:
How long does your site take to load? (His took 6+ seconds)
Do you have one clear CTA? (He had three)
Are pixel events firing? (Half weren’t)
So before spending a single rupee on ads, we did this:
Built lightning-fast landing pages
Optimized his funnel with AI heatmaps
Set up full-funnel tracking (from click to checkout)
Created auto-retargeting triggers via GA4 + Meta Pixel
Step 2: Let AI Drive the Strategy
This is where the real shift happened.
Instead of random targeting and A/B testing creatives manually, we fed data into our in-house AI Ad System, which:
Predicted ad fatigue before it happened
Identified scroll-stopping creatives with 3x CTR
Suggested new copy variants based on top-performing user comments
Integrated with RetentionX to focus on high-LTV customer lookalikes
⚡ And the results?
By week 3: CAC down 34%.
By week 6: ROAS went from 1.8x → 11.2x.
Same budget. Smarter system.
What's Social Media Saying About This?
Marketing Twitter is on fire with this trend.
Neil Patel (@neilpatel) tweeted last month:
– “AI-powered ads will eat up 80% of traditional digital marketing tasks by 2026. If you’re not using machine learning to optimize ads, you’re already behind.”
And over on Threads, Alex Hormozi posted:
– “If you’re running ads without a backend funnel and predictive analytics — you’re not building a business, you’re gambling.”
Real Results (From a Real Campaign)
| Metric | Before | After (45 Days) |
|---|---|---|
| ROAS | 1.8x | 11.2x |
| CAC | ₹512 | ₹337 |
| Conversion Rate | 1.6% | 4.9% |
| Ad Spend Efficiency | 38% wasted | <5% wasted |
Tools That Powered Priya’s 10x ROAS
Meta Ads Manager (AI-optimized audience targeting)
Google Analytics 4 (for real-time funnel insights)
Hotjar (to visualize user behavior)
Jasper AI (for rapid creative testing)
RetentionX (to identify high-value audiences)
What the Experts Are Saying
AI in advertising isn’t a trend—it’s a tidal wave.
Anik Singal (@AnikSingal) tweeted: “AI isn’t just for big brands. It’s for anyone who wants ads that convert. Stop guessing, start optimizing.”
Marketing Dive reports that Unilever increased ad ROI by 30% using AI-driven segmentation.
Business Insider reveals how Adidas improved conversions by 22% with dynamic creative optimization.
💡 Want to build your own performance engine? Check out our CRM + Automation Stack.
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